Is it charm? Or remarkable courage? Maybe some sort of sacrifice for the greater good?

While all of those can definitely help, what makes a Folk Hero is nothing more than a story.

A Folk Hero is a story so good it captures the popular imagination.

A story so elemental that it doesn’t rely on technology, trend or gimmick.

A story that begins to grow and spread on its own – because its meaning touches people.

In short, a Folk Hero is a story so good it has to be told.